Analytics that moves revenue
Google Analytics 4, Google Tag Manager, Segment, Mixpanel, Amplitude - we use the best tools for your business.
Improve Conversion Rates
Streamline your online performance and increase conversions with our web and product analytics auditing and implementation consulting services.
Increase Event Reliability
Maximize the potential of your product and drive growth through the utilization of our consulting services for product growth strategy.
Decrease Time Insight
Transform your data into actionable insights with our analytics consulting services, empowering you to make informed decisions and drive growth.
Problems we solve
Messy tracking to clear taxonomy
We audit your tags and event schema, then ship a tracking plan and data layer that standardizes events and unifies identity (user_id). Result: accurate, de-duplicated data teams can trust.
Slow dashboard to warehouse-ready models
We model raw events in your warehouse into clean, documented tables with semantic metrics and freshness SLAs so dashboards load fast and stay consistent across teams.
Incomplete measurements to full-funnel reporting
We set up pre-/post-measurement and tie behaviors to revenue KPIs, surfacing clear lift in dashboards so stakeholders see impact in dollars, not just clicks.
Your Technology Stack, Our Expertise
What we do
GA4 is powerful but messy out of the box. We design a clean event model, unify identity, and connect BigQuery so your teams can trust metrics and prove ROI across marketing and product.
- Audit existing GA4 setup (events, conversions, audiences).
- Build event taxonomy and tracking plan.
- Implement client & server changes with GTM/SDK.
- Enable Consent Mode v2 and privacy compliance.
- Model GA4 export in BigQuery with dbt.
Outcomes
You gain reconciled KPIs across teams, faster time-to-insight through a reliable warehouse model, and the ability to clearly prove ROI with pre- and post-implementation dashboards.
- Audit existing GA4 setup (events, conversions, audiences).
- Build event taxonomy and tracking plan.
- Implement client & server changes with GTM/SDK.
- Enable Consent Mode v2 and privacy compliance.
- Model GA4 export in BigQuery with dbt.
What we do
We architect both client-side and server-side GTM containers with robust data layers and custom templates, integrate consent management, and set up QA pipelines and release processes so every deployment is governed and safe.
- Architect client & server-side GTM containers.
- Create secure data layers and custom templates.
- Integrate with CMPs (OneTrust, CookieYes).
- Set up QA, environments, and release pipelines.
- Connect conversion APIs for ad platforms.
Outcomes
Your tagging becomes scalable and reliable, reducing engineering overhead, minimizing production issues, and ensuring every ad platform conversion is tracked with confidence.
- Lower engineering overhead with clean data layers.
- Fewer production issues with rollback-ready governance.
- Ad spend tracked reliably across platforms.
What we do
We implement event designs and behavioral journeys, configure cohorts and experiments, and integrate Amplitude with feature flags, paid media, and BI systems while maintaining governance practices.
- Architect event design and taxonomy.
- Configure behavioral cohorts and journeys.
- Integrate with experimentation and feature flags.
- Set up governance and annotation practices.
- Connect Amplitude data to paid media and BI.
Outcomes
This enables deeper behavioral insights across user journeys, supports confident experimentation, and proves feature adoption and retention improvements in ways stakeholders can measure.
- Architect event design and taxonomy.
- Richer behavioral insight across user journeys.
- Confident experiments tied to KPIs.
- Measurable increases in feature adoption and retention.
What we do
We design and enforce a tracking plan, configure Segment Connections, Protocols, and Engage, govern PII handling, and set up warehouse writes so that every event is accurate and destinations remain consistent.
- Configure Connections, Protocols, Engage.
- Design tracking plans and schemas.
- QA destinations and replay workflows.
- Apply PII governance and hashing.
- Set up warehouse write to Snowflake/BigQuery.
Outcomes
This creates a single, trustworthy schema across tools, lowers costs and lock-in by reducing event bloat, and delivers high-quality traits that power better personalization and marketing activation.
- One consistent contract for events across tools.
- Reduced vendor lock-in and lower costs.
- Higher-quality traits for marketing activation.
What we do
We define product analytics taxonomies, establish an identity strategy, and set up funnels, retention views, and cohorts that link marketing inputs to product behavior while enforcing governance through Mixpanel lexicon.
- Build cohorts and sync to ad platforms.
- Configure identity strategy (user_id vs distinct_id).
- Define event taxonomy and product KPIs.
- Build cohorts and sync to ad platforms.
- Govern taxonomy with lexicon and descriptions.
Outcomes
Your product team gets clear funnels and retention metrics, your marketers can activate cohorts directly in campaigns, and your organization accelerates growth loops with faster iteration cycles.
- Richer behavioral insight across user journeys.
- Confident experiments tied to KPIs.
- Measurable increases in feature adoption and retention.
The right tool for the right job
| Category | Marketing | Product | Data |
|---|---|---|---|
| Identity | Cross-device attribution, ad platform syncing | User ID design, anonymous to known stitching | ID graph, deduplication |
| Funnels | Conversion + drop-off measurement | Onboarding flow, feature adoption | Standardized metrics across teams |
| Retention | Campaign lift, audience re-engagement | Cohort survival, churn prediction | SQL-ready tables for LTV modeling |
| Media | Consent Mode, server-side conversions | Product-led growth experiments | Clean feeds to ad platforms |
| Warehouse | Export for BI + paid media | Event models for PM dashboards | dbt models, freshness SLAs |
| Governance | Tag QA, consent compliance | Schema enforcement, taxonomy | PII handling, lineage, logging |