Free Resources
GA4 tracking in four steps.
Our Google Tag Manager containers come fully configured. With tags, triggers, and variables ready to test and launch. No setup from scratch.
3
container templates ready to import
4
steps to full GA4 event tracking
100%
preconfigured
Container templates
Pick your template. Download. Done.
Three containers covering the most common business types. Each one is fully configured and ready to import into your GTM workspace.
01
General Template
Everything you need to get started with GA4 event tracking, regardless of industry. Essential tags, triggers, and variables based on GA4's recommended event structure — ready to customize.
GA4 recommended events
Pre-configured triggers
Reusable variables
Implementation guide included
02
SaaS Template
Purpose-built for SaaS companies. Preconfigured tags for signups, feature usage, and conversions — a ready-to-use foundation that speeds up your time to insight.
Signup & onboarding events
Feature usage tracking
Conversion events
User identification setup
03
E-commerce Template
Built for online stores. Preloaded with all essential tags for standard and e-commerce-specific events — purchases, product views, add-to-cart, and more.
Purchase & checkout events
Product view tracking
Add to cart events
Enhanced e-commerce setup
How it works
Set up GA4 tracking in four steps.
Select a container, import it into GTM, update your Measurement ID, and publish. That's the entire process.
01
Download a template
Select the container that fits your business type. Download the JSON file — you can open it to review the contents before importing if you'd like.
02
Open Google Tag Manager
Create a GTM account if you don't have one, or open an existing container. Head to Admin → Import Container.
03
Import & merge
Select the JSON file you downloaded. Choose Existing workspace, then select Merge. Click Confirm. Your existing config stays intact.
04
Configure & publish
Update the GA4 Measurement ID variable to match your property. Review tags, triggers, and variables. Preview, test, then publish.
Have questions? Check the FAQ below or reach out directly. We're happy to help.
FAQ
Questions we always get.
If yours isn't here, reach out directly. We're happy to walk through anything before you commit.
INSIGHTS
Ready to start
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