Google Tag Manager Container Templates

Set up Google Analytics 4 event tracking in four simple steps. Our Google Tag Manager containers come fully configured ready to be tested and launched.

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Google Tag Manager container for all businesses.

This container has all the tags you need to get started with events tracking whatever business you are.

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7 tags
Google Tag Manager container for Saas businesses.

This container has all the tags you need to get started with events tracking if you are a SaaS business.

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21 tags
Google Tag Manager container for E-commerce businesses.

This container has all the tags you need to get started with events tracking if you are an E-commerce business.

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7 tags

How does it work?

Set up GA4 event tracking with Google Tag Manager

Get started with Google Analytics 4 event tracking with Google Tag Manager in four simple steps. Just select the container, download it, import it and then test and publish.

If you have any questions, you might find an answer in our FAQ section below 👇. If you did not find what you were looking for, feel free to contact us.

Step One

Select of the container templates that you would like to use. Next, download the container of your choice, and, if necessary, go over the provided json file.

Step Two

If you didn't already, create a Google Tag Manager account or create a new container for your existing account. Next, head to the Admin section, and choose import container.

Step Three

For Choose container file, select the file you just downloaded. Then choose Existing, followed by selecting Merge. Finally, click on confirm.

Step Four

Last but not least, change the Google Analytics 4 Measurement ID variable's value to that of your property and review the other tags, triggers and variables. Once you are done reviewing, it's time to preview and test the workspace changes. Once you have confirmed everything is working correctly, publish your container and you are done.

Frequently Asked Questions

  • Open Tag Manager.
  • In the Accounts tab, next to the account name, click More Actions Create Container.
  • Enter a descriptive Container name and select the container type.
  • To create your container, click Create

We recommend merging the imported container with your current one. This way, you avoid overwriting any existing configuration which may lead to errors later. Any duplicate settings wll be renamed which avoid issues.
If you want to merge, make sure to inspect your current configuration and the new tags, triggers and variables to make sure nothing is causing any conflicts; only then do you proceed with the merge.

  • Open Tag Manager.
  • In the Variables tab, locate the variable Google Analytics 4 Measurement ID.
  • Paste the new value. The new value should be the Measurement ID of your Google Analytics 4 property.
  • To confirm the change, click save.

  • Open Tag Manager.
  • In the Triggers tab, locate the trigger you want to change.
  • If you are looking to fire the event using the Custom Event trigger but using a different name, simply paste your the new event name in the Event name input field.
  • If you are looking to change the trigger type, click on the Trigger Type field and proceed to select the new event trigger.

Please note that changing the event trigger can cause some issues if not done properly. If you run into issues, you can reach out to us.

  • Open Tag Manager.
  • In the Tags tab, locate the event you want to change.
  • If you are looking to change the name of the parameter, then locate the parameter and simply enter the new name in the Parameter Name field.
  • If you are looking to change the value of the parameter, then locate the parameter and simply enter the new value in the Value field.
  • If you are looking to remove an event parameter, then locate the parameter and click on the button.
  • If you are looking to add a new parameter, then on the Add row button and enter the event parameter name along with its corresponding value.

    • Any value following the format of {{Variable Name}} refers to a variable's value.